Client story

FCP Barns turns its website into its primary source of leads

RedLayers treated FCP Barns' feature list as a starting point and built Design a Barn, on which buyers design their barn and request a quote in a minute.

Client
FCP Barns
Sector
Manufacturing · California, US

The challenge

FCP Barns wanted more leads, a way to sell online and less of its dealers' time spent on quotes. Its range offers so many options that buyers struggled to picture their barn with all of its features together.

Dealers and sales representatives were producing quotes, designs and floor plans by hand, in tools such as SketchUp and AutoCAD.

1 min
to design a barn and request a quote
60
quote requests a month, on average
3 months
from brief to launch

Our approach

FCP came with a defined set of features. We treated it as the starting point and delivered a 3D configurator that went further than the brief in scope, speed and ease of use, for buyers, dealers and sales representatives.

In a minute, anyone can design a barn in the browser and produce a shareable link, images, a measured floor plan, CAD files and a quote request, and see the barn in AR on iPhone or Android. A photo-style AI image of their exact barn, set in their own town, leads the quote email.

It was built specifically for FCP, around the company's own products, options and building rules.

Design a Barn, as buyers see it on FCP Barns' website.
“RedLayers is an exemplary company that I would highly recommend... Easy to work with, never said it couldn’t be done, and more than once went the extra mile. It was very clear from the start that RedLayers sincerely cared and took pride in their work.”
Russell Greer - profile picture

Russell Greer

CEO at FCP, Inc.

Working with FCP

RedLayers designed the configurator with FCP's sales manager, Cheryl Spangler. It has since been refined to increase quote requests and save dealers and sales representatives time, and RedLayers runs it and directs where it goes next.

About FCP Barns

FCP Barns has supplied modular barns and prefabricated buildings since 1982, for clients including Stanford University, Legoland and Disney.

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